Strathclyde Pension Fund purchased Springfield Quay in December 2014, recognising the central and prominent location of this leisure destination in Glasgow. Prior to this The Quay has suffered from a lack of investment, all to the detriment of the customer experience. Our scope was to review and propose methods of improving the public realm experience. Poor wayfinding, unclear traffic/pedestrian movement, uninspiring lighting, and the lack of holistic branding strategy to the development all contribute to a tired and disjointed external appearance.
We have proposed a unifying branding strategy that 'knits' various leisure offers together around the north and north-west edge. A bold and prominent lighting strategy, coupled with a new public space aims to draw pedestrians to this area that has historically struggled with unit visibility and success. Proposed waterfront 'lantern' signage totems offer a sculptural and signifying cue to the Quay from the city centre.