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Martineau Place

Client

Ellandi

Location

Birmingham

Value

£2.5m

Status

Design Proposals

This project looks to transform Martineau Place into an Urban Oasis through the introduction of natural elements and materials providing warmth, texture and tactility creating a unique, distinct customer experience and brand identity – a much needed tranquil green space in the hard urban centre of Birmingham.

The proposals focus on creating a cohesive vision introducing:

  • A hierarchy of routes and space.
  • Human scale and intimacy of space where appropriate.
  • Activity, variety and distraction.
  • Clearly defined zones.
  • Added value through revitalising underused spaces whilst striking balance between impact on space and potential revenue.
  • Inclusion of a new brand texture and brand identity for the centre.

This refresh establishes key areas where targeted spend can create an engaging dynamic that provides moments of surprise and delight.