Following a briefing and feasibility study, Threesixty Architecture have been appointed to refurbish selected internal and external areas of Ocean Terminal Shopping Centre, which sits next to one of the most popular tourist destinations in Scotland, the Royal Yacht Britannia.
Like other Retail destinations the centre has areas of vacant space and thus opportunity to re-purpose and refurbish to offer diversity and improve the customer experience. We have reviewed and developed a strategy to regenerate areas of the centre that can be brought forward individually or as a whole as required by the landlord.
The proposed transformation is centred around the creation of a new brand identity which supports a relaunch of the centre as Retail ‘Outlet’ focused. Integral to this strategy is the development of a project specific ‘Brandtexture’ that can be used in different ways and across different materials to create a distinct identity. We have taken inspiration from the Dazzle Camouflage painting of ships employed during the First World War (of which Leith Docks was a base for such Navy ships). This established vibrant colour palette will support this new identity and will be implemented both internally and externally.