Following a briefing and feasibility study, Threesixty Architecture were appointed to refurbish selected internal and external areas of Leith’s Ocean Terminal Shopping Centre which sits next to one of Scotland’s most popular tourist destinations, the Royal Yacht Britannia.
Like many retail destinations, the centre had significant areas of vacant space; this presented an opportunity for a re-purposing and a refurbishing of the Centre that aimed to offer diversity of uses and an improved customer experience. We developed a strategy to regenerate areas of the Centre either individually or as a whole, subject to requirements.
The proposed transformation centred on the creation of a new brand identity which supported a relaunching of the Centre as a retail outlet. Integral to this strategy was the development of a specific ‘brandtexture’. For this, our inspiration came from dazzle painting, a type of ship camouflage employed during the First World War (Leith Docks was a base for naval shipping at the time). This historic palette of vibrant colours and geometric shapes supported the Centre’s new identity.