Recognising the central and prominent location of this leisure destination in Glasgow, Strathclyde Pension Fund purchased Springfield Quay in December 2014. Prior to this, The Quay had suffered from a lack of investment, to the detriment of the public realm and customer experience. Our scope was to review and propose methods of improving these aspects. Poor wayfinding, unclear traffic/pedestrian movement, uninspiring lighting, and the lack of a holistic branding strategy all contributed to the development’s tired and disjointed external appearance.
We proposed a unifying branding strategy that ‘knits’ various leisure offers together around the north and north-west edge. A bold and prominent lighting strategy, coupled with a new public space, aimed to draw pedestrians to this area that historically had struggled with unit visibility and success. The waterfront ‘lantern’ signage totems offer a sculptural and signifying cue to the Quay when viewed from the city centre.